Targeted Advertisments, Helpful or Creepy?
It's pretty easy to say that Google has become a cultural and technological crutch for all internet searches in the modern age. And it's not only their home-page search feature we utilize, it's gmail, Google Drive, Google Hangouts, Google Maps, and even Blogger pages like this one that are incredible and invaluable free applications. That's not even mentioning Youtube which has 30+ million active users every day that spend an average of 40 minutes per viewing session ( Aslam, S. omnicoreagency.com ). We use Google and their products, Google knows we use Google, and advertisers know we use Google. With such an incredible amount of usage on a global scale, advertisers use Google more than any other internet source for digital adverstising to get the information about their products to consumers ( statista.com 2018 ). Google has figured out how to maximize the effectiveness of their advertisers hard-earned dollars to put the right ads in front of the right consumers by tal...